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Building More Than Housing: Creating Economic Opportunity Through Development

Affordable housing development is about more than creating places to live. Each project also represents an investment in the local economy, generating opportunities for the contractors, consultants, and service providers who help bring these communities to life.

But who gets to participate in those opportunities?

At this year’s Non-Profit Housing Association of Northern California (NPH) Conference, a session titled Building Opportunity: Expanding Small, Local Supplier Participation in Affordable Housing explored how developers can broaden participation among small, locally owned, and historically underrepresented firms.

While some affordable housing developers have supplier participation requirements tied to their funding, others are pursuing these efforts voluntarily. During the session, Resources for Community Development (RCD) shared how it has incorporated more inclusive contracting practices into its own development processes, offering a framework to other firms who might be looking to do the same.

NPH’s Fair Contracting Subcommittee is helping advance this work by bringing industry professionals together to share tools, exchange lessons learned and develop strategies for inclusive contracting practices.

Turning Intentions into Opportunities

Expanding participation requires more than setting goals. It means rethinking how contracting opportunities are structured, communicated, and awarded.

One strategy discussed at NPH was the importance of building relationships with smaller firms before, and during, the time projects go out to bid. Networking events, supplier mixers, and targeted outreach can help developers and general contractors connect with firms outside their established networks, creating opportunities for those that might otherwise be overlooked.

But making connections is only part of the equation. Even when smaller contractors have the experience and qualifications to perform the work, the structure of construction contracts can present significant barriers. Bonding and insurance requirements, for example, can be difficult or costly for smaller firms to meet. Payment schedules can also create challenges. Contractors often need to cover payroll, materials, and other expenses well before receiving payment, creating cash-flow pressures that larger companies may be better equipped to absorb. Working to remove these barriers creates opportunities for smaller businesses to bid on projects. Another approach is to divide larger contracts into smaller scopes of work, allowing qualified firms to compete for portions of a project that better align with their capacity and resources.

These strategies recognize that expanding participation isn’t simply about encouraging more firms to bid. It’s also about examining whether the opportunities themselves are structured in ways that allow smaller firms to compete and succeed.

Expanding the Impact of Affordable Housing

For developers and general contractors, these efforts require intentional planning, collaboration, and a willingness to reconsider established practices. They must also be balanced with the realities of development budgets, construction schedules, and project requirements. The potential benefits, however, extend beyond any single contract. By creating opportunities for smaller, locally owned, and historically underrepresented firms, affordable housing developers can help strengthen local economies, build business capacity, and establish relationships that carry forward into future projects.

Whether you’re a developer looking to implement these initiatives for the first time, a small contractor looking for an introduction, or a leader ready to apply this line of thinking as you grow your internal team, Reneris welcomes the opportunity to be a resource and a connector. Affordable housing has always been about investing in communities. Ensuring that more of the businesses within those communities have an opportunity to participate in their development is another way to extend the impact of that investment, and we’re committed to supporting our partners in this process.